BCD Travel’s consultancy unit to turn emerging managed travel concepts into reality

BCD Travel’s consultancy unit to turn emerging managed travel concepts into reality

ATLANTA, April 1, 2013 – April Bridgeman, a leading travel industry authority who is known for bringing new ideas to managed travel programs, will now head up BCD Travel’s Advito consultancy unit, the company announced today.

The move signals BCD Travel’s commitment to aggressively develop new travel-related solutions and push corporate travel programs across new horizons.

As senior vice president for BCD Travel, Bridgeman will continue to lead the company’s strategic marketing efforts including product and service strategy.

“Advito will lead the corporate travel industry in helping companies apply 21st century innovations to the real world of business travel,” said Global President and COO John Snyder. “In the last several years, some important new catalysts have emerged in technology, marketing and social media. I’m talking about things like mobile, big data, location services and just-in-time communications that could vastly increase the value of travel programs.

“What’s missing is the field guide. April’s unique skill set, experience and capacity for innovation offers travel programs a tremendous benefit in taking concepts and turning them into reality.”

In addition to her background in strategy and operations consulting, Bridgeman spent the last nine years at BCD Travel leading large-scale centralization efforts, managing global client programs, launching contact center optimization practices across the company and integrating emerging technologies into our client-facing solutions.