BCD Travel’s sustainability program wins industry recognition
Traveller survival guide and “travel smart” videos strike balance among people, planet and profit
Copenhagen, June 16, 2014 – The GBTA Foundation, the education and research arm of the Global Business Travel Association, in May recognized BCD Travel’s efforts to promote sustainable business practices. BCD Travel took the Sustainability Outstanding Achievement Award in the Travel Intermediary category in the foundation’s second annual presentation of the awards.
The GBTA Foundation’s Project ICARUS uses the awards to recognize travel buyers, suppliers and intermediaries who demonstrate outstanding leadership, innovation and commitment to delivering best-in-class sustainability programs, products and services across North America. The initiative is the most widely recognized and respected CSR program within the business travel and meeting industry. The project targets national and international travel buyers and their suppliers who wish to integrate sustainability into the way they manage, run and supply travel and meetings programs.
In recognizing BCD Travel, the foundation cited two initiatives aimed at promoting sustainability: the Traveller Management Survival Guide and the travel smart video series. The survival guide provides travel managers with a tool for understanding why their travellers make particular decisions affecting the travel program. The travel smart videos engage travellers on a variety of travel program topics promoting increased online adoption rates, better policy compliance and cost improvements.
“While we’re gratified by the recognition of our own sustainability efforts, we’re even more excited by the enthusiasm our industry as a whole is showing for Project ICARUS,” said Kathy Jackson, BCD Travel’s executive vice president of global client management. “Through our social impact initiative, onboard, we are committed to a high level of social responsibility and have remained constant in our commitment to the environment and to society.”
BCD Travel organizes onboard around five principles: People, Community, Environment, Ethical Business Practices and Privacy & Data Protection. These represent the fundamental “rules of engagement” for the way the company interacts with employees, colleagues, customers and business partners.
“The number of entries again exceeded our expectations and clearly reflects the increase in number of companies building sustainability into their business travel and meetings programs,” said Bernard Harrop, head of sustainability Project ICARUS. “All the entries received were worthy of an award giving the judging panel a tough task in selecting the winners and demonstrating the strides made industry-wide in sustainability.”